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Home sellers are asking $39,000 more than buyers are willing to pay, creating the widest price gap since 2020 and stalling the housing market. With 70% of renters saying it’s a bad time to buy, mortgage pros need to focus on the 30% who are still interested—most of whom are showing up at open houses. Despite high rates and affordability challenges, targeting serious buyers in the right places is the key to surviving today’s market.