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Mortgage Rates Keep Housing Unaffordable

April 2, 2025

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The housing market is stuck in an affordability crisis—either incomes need to rise 69%, home prices must drop 41%, or mortgage rates have to fall by 4.3% to return to pre-pandemic levels. Meanwhile, realtors and lenders are spending big on lead generation sites, but are they worth it? The best alternative might be the simplest: calling your own database.