Co-Marketing Suite that Agent LOVE!
For Loan Officers, Individual Agents & Teams
Are you selling homes or happiness?
I stumbled upon an article titled “Living the Good Life’ is Subjective, but Usually Includes Owning a Home.” According to the article, living the good life starts with defining what happiness means. Interestingly, 87% of survey respondents answered that home-ownership is imperative to happiness. Home-ownership is the only number on the survey that remains unchanged since the pandemic.
In the DS News article, associating home-ownership with “having less stress” was one of the biggest shifts in recent data sets, especially among renters. Many renters have experienced increased rents while home affordability declined, making home-ownership more appealing. The perception of greater privacy and security associated with home-ownership may have become particularly desirable three years into the pandemic.
The excitement is in the home, not the loan
People want to purchase happiness, and as a seller of homes, home loans, or related services, you have the opportunity to position yourself as a happiness broker. It might be time to rebrand your marketing message and highlight the emotional benefits of home-ownership.
4th of July marketing idea
If you are looking for a cost-effective way to engage your customer database, consider leveraging upcoming holidays or events. The Fourth of July is just around the corner, and it presents a great opportunity to connect with your audience.
Order these firework sparkle glasses from Amazon and attach local fireworks show schedules. You can choose to deliver them, mail them, or even attend a fireworks show and distribute them there.
This marketing tactic works not only for the Fourth of July but also for events like Christmas lights and firework baseball games.
If you try this marketing tip, we’d love to hear your stories. Please share them!
