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Don’t Let Rate Anxiety Rule Your Business
Rate cut anxiety is common these days, but don’t let it take over. Stay focused on market fundamentals, not Fed moves. This housing market remains strong regardless of incremental rate shifts.
All eyes turn to the Fed this week as they kick off a pivotal meeting, followed by other central banks. Investors want to know – will rates drop or remain high? The market outlook and Fed outlook don’t always align. By week’s end we’ll have clearer answers.
Importantly, millennial home ownership now exceeds renter-ship for the first time. Over half of millennials own homes after significant recent gains. They started buying later but are now setting roots. As an agent, explicitly show how real estate builds long-term wealth. Millennials want practical advice.
Yet many agents struggle with today’s market. Pending sales dropped again last month. Over 60,000 agents left the industry in recent months. Consider leveraging your clients’ equity. Many gained over 100k in recent years. Frame it as “investing your real estate jackpot to increase holdings and wealth.” Logic wins deals more than emotional house-love. Help clients make smart leverage moves if you need the business.
The market is tougher but panic hurts deal flow. Don’t obsess on Fed rates. Focus on fundamentals. Millennials want practical, wealth-building advice, not emotions. Lead with logical real estate guidance tailored to clients’ financial situations. That approach will ease rate anxiety and drive more business.
