AGENTS: 4-to-1 Matching Grants Up To $29,172
Help eligible first-time home-buyers with their down payment and closing costs.
Interested Real Estate Agents can register HERE to learn more on a short
web presentation Thursday at 1:00 PM Pacific.
Cleaning Up for the Holidays: Your Home, Your City, Your Business
The holidays are coming up, and you know what that means – it’s time to clean! You’ll be tidying up the house so visiting family and friends don’t think you’re a slob. The same thing is happening in San Francisco as the city prepares for a visit from China’s President Xi. The city wants to hide its messy pandemic struggles and put on a good face for its guest.
“This is a huge opportunity and we’ve been planning this down to the gnat’s eyebrow,” said Aaron Peskin, president of the San Francisco Board of Supervisors, about the upcoming APEC conference.
Just like cleaning your home for the holidays or the city tidying up for President Xi, it may also be time to spruce up your business. Between your home and business, which needs more attention right now? Your business puts food on the table, so it deserves some care and maintenance too.
Declutter your office, organize files, update your website, refresh marketing materials‚ do the things that will make your business shine. It’s easy to let things slide when you’re busy with day-to-day operations and serving clients. But regular upkeep pays off.
Look at what’s happening in the real estate industry. Wall Street sees an opportunity to profit and is aggressively moving in by eroding traditional brokerages and attacking agents’ reputations. For example, private equity firms are pouring billions into short-term rental platforms like Airbnb, forever changing that market. Travelers are paying the price through higher rental costs.
This is a warning sign for agents. Now is the time to strengthen your business, polish your brand, and prove your value to clients. If you don’t put in the work, outside forces will happily disrupt the industry and try to push you out. Don’t let your business become unkempt. A little tidying up goes a long way.
